In the ever-evolving world of online creators, few duos have captured the spirit of adventure and curiosity quite like Sam Golbach and Colby Brock. Known simply as Sam and Colby, they have transformed from ordinary high school friends making Vines to cultural icons of the paranormal and exploration community. Their brand, xplr merch, is more than just a clothing line — it’s a lifestyle and a movement that unites fans who crave the thrill of exploring the unseen.
From Vine to the Unknown
sam and colby merch first made waves on Vine, the now-defunct video app, with short comedic clips that showcased their chemistry and humor. But as the platform faded, they found a bigger calling — exploring abandoned, haunted, and secret places that most people wouldn’t dare to enter. They transitioned to YouTube, bringing their audience along as they documented chilling overnight stays in haunted asylums, tunnels, and forgotten urban ruins.
This shift wasn’t just about scary videos; it was about pushing boundaries, facing fears, and connecting with millions who felt the same pull toward the mysteries that surround us. They built a community around the idea that the unknown isn’t something to fear but to seek.
The Birth of XPLR
Understanding the power of their message, Sam and Colby wanted a way to make this lifestyle tangible. That’s when shop XPLR was born. The name, short for “explore,” perfectly captures the mission — to inspire a generation to go beyond the ordinary and dive into the unknown.
XPLR isn’t just a logo slapped on a hoodie. It’s a symbol that says, “I’m part of this journey too.” For fans, wearing XPLR gear is a badge of honor — proof that they belong to a community that values curiosity, bravery, and adventure.
More Than Merch — A Community
What sets Xplr joggers apart from typical creator merch is the deeper meaning woven into every piece. Sam and Colby made it clear from day one that XPLR isn’t about profit — it’s about connection. They’ve created exclusive drops that tie directly to their explorations, sometimes featuring designs inspired by specific haunted locations, phrases, or symbols from their videos.
They also built the XPLR Club, an online membership that gives superfans behind-the-scenes content, live streams, and chances to interact with them personally. This club transformed the XPLR logo from a simple brand into a passport to adventure and community.
Design That Tells a Story
Each XPLR drop feels intentional. The designs blend urban streetwear with subtle nods to the paranormal — shadowy figures, cryptic symbols, or phrases like “Face Your Fears.” The colors are often dark and moody, matching the vibe of an abandoned asylum or a misty graveyard.
Fans don’t just wear the clothes — they wear the story. They’re reminded of that time Sam and Colby stayed overnight in a haunted hotel or when they braved tunnels filled with urban legends. It’s a way for fans to feel braver, bolder, and part of something bigger.
Empowering the Next Generation of Explorers
At its core, the XPLR brand reflects Sam and Colby’s mission: to motivate people to step outside their comfort zones. Whether that means exploring an abandoned building, traveling to a new city, or simply facing everyday fears, XPLR is about embracing the unknown in all its forms.
In countless interviews and videos, Sam and Colby encourage fans not to blindly follow but to find their own adventures — to “explore more, fear less.” That’s why their brand resonates so deeply: it’s not about ghost hunting alone but about living curiously and courageously.
A Legacy Still Unfolding
Years after its creation, XPLR has become more than a merch line; it’s a cultural signal for a generation hungry for experiences that break routine and defy the ordinary. Meet-ups, pop-up shops, and limited-edition releases strengthen the bond between the creators and their audience, proving that this brand is rooted in genuine connection.
For Sam and Colby, XPLR is the bridge between the videos they make and the community they inspire. For fans, it’s a reminder that the world is full of mysteries waiting to be uncovered — and that they’re never alone on the journey.
The Spirit of XPLR Lives On
As Sam and Colby continue to push the boundaries of exploration — from haunted castles to forbidden tunnels — the XPLR brand evolves with them. New fans join the movement every day, drawn not just by the thrill of the scares but by the empowering message: the unknown is yours to explore.