The Ultimate Guide to Squarespace Email Marketing – Use Squarespace Discount Code to Get Started

Michel August 26, 2025

If you’re building a brand or running a business online, email marketing is one of the most effective tools for connecting with your audience and driving results. While most people know Squarespace as a powerful website builder, what many don’t realize is that it also offers robust, built-in email marketing tools—no need for third-party platforms.

Whether you’re a blogger, entrepreneur, freelancer, or small business owner, email marketing can help you grow your audience, nurture leads, and increase sales. And with the convenience of having it all in one place, Squarespace Email Campaigns makes the process easy and efficient.

In this guide, we’ll walk you through everything you need to know to start your email marketing journey with Squarespace—and how you can use a Squarespace discount code to save as you get started.


What Is Squarespace Email Marketing?

Squarespace Email Campaigns is an all-in-one solution that lets you design and send branded emails directly from your Squarespace dashboard. It’s seamlessly integrated with your website, allowing you to pull content, images, blog posts, products, and styles directly into your emails without any extra setup.

This integration saves time, ensures consistency across your site and emails, and makes managing your audience a breeze.


Why Use Squarespace for Email Marketing?

Here are some of the biggest advantages of using Squarespace’s built-in email marketing tools:

  • No third-party integrations needed

  • Drag-and-drop email editor that matches your site’s branding

  • Automatic syncing with your website’s content and design

  • Segmentation and automation options for targeting different groups

  • Real-time analytics to track opens, clicks, and engagement

  • All-in-one billing—no separate software subscription required

And of course, you can use a Squarespace discount code to save on your subscription, making this solution even more affordable.


How to Get Started with Squarespace Email Campaigns

Here’s a step-by-step overview for launching your first email campaign using Squarespace:

1. Enable Email Campaigns

Head to the Marketing tab in your Squarespace dashboard and activate Email Campaigns. You can try it for free with a trial plan to explore the features before upgrading.

2. Create a Mailing List

Collect emails from your website visitors using sign-up forms or pop-ups. Squarespace automatically stores contacts in your email lists, and you can segment them based on where or how they signed up.

3. Design Your First Campaign

Use the built-in email editor to drag and drop blocks like text, images, buttons, and social links. The editor will automatically match your website’s fonts and color scheme, keeping everything on-brand.

4. Add Content from Your Website

Want to promote your latest blog post, product, or event? You can easily pull content straight from your website into your email. This saves time and ensures a consistent look and feel across platforms.

5. Preview and Test

Always preview your campaign and send a test email to yourself before hitting “Send.” Check how it looks on both desktop and mobile.

6. Launch and Track Results

After sending, monitor your campaign’s performance using Squarespace’s analytics dashboard. You’ll see open rates, click-through rates, unsubscribes, and more—so you can continuously improve your strategy.


Email Marketing Best Practices

To get the most out of your Squarespace email campaigns, follow these proven tips:

  • Always provide value. Give subscribers a reason to open your emails (tips, updates, deals, etc.).

  • Write compelling subject lines. This is your first impression—make it count.

  • Use clear calls to action. Tell readers exactly what you want them to do next.

  • Keep it mobile-friendly. Over 60% of emails are opened on mobile devices.

  • Send consistently, but not excessively. Build trust by showing up regularly without spamming.


Save with a Squarespace Discount Code

Getting started with Squarespace Email Campaigns is even more affordable when you use a Squarespace discount code. These codes can reduce the cost of your plan, letting you unlock email marketing features without straining your budget.

Pro Tip: Combine your email campaign with other built-in tools like SEO, e-commerce, and scheduling to get the most value from your Squarespace subscription.


Final Thoughts

Email marketing remains one of the most powerful tools for growing your online presence—and with Squarespace, it’s simpler than ever to start. Everything you need is already built into your website platform, so there’s no complicated setup or extra apps required.

If you’re serious about building a stronger connection with your audience, promoting your products, or driving more traffic to your site, now is the time to explore Squarespace Email Campaigns.

Don’t forget to use a Squarespace discount code when signing up to save money while launching your most effective marketing channel yet.

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